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Sales Strategy
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WHAT ARE SALES STRATEGY PROGRAMS?
SalesOptimizer System™ - an integrated suite of training programs focused on helping sales professionals
elevate their strategic selling skills and make the transformation from tactical and reactive sales behavior
to proactive and strategic sales behavior and skills.
Why do companies need the Optimizer?
Many sales people have developed reactive and transactional habits in their selling approach. They sell products or
services as commodities that are often very difficult to differentiate.
When companies begin to make the transition to more complex and integrated solutions to find ways to differentiate
themselves and maintain higher profit margins, many sales professionals struggle with making that transition.
As the selling environment evolves, the skill set must change and improve
The Optimizer programs quickly elevate the selling skills of an entire organization to more closely resemble the
selling approach of elite performers. Each program addresses a different selling need:
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Account Optimizer - Focused on competencies to manage, retain and grow market share within the large strategic
accounts critical to the overall stability and growth of the organization. This program is designed for the
top 20-30% of accounts that generally make up 70-80% of the company’s revenue.
Learn more!!!
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Opportunity Optimizer - Primary purpose is to elevate strategic sales competencies to increase WIN rates on
large, competitive and complex opportunities.
Learn more!!!
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Territory Optimizer - Most companies experience enormous sales productivity losses because of the reactive
nature of selling resulting in poor territory planning and execution. This program is designed to develop
a clear annual plan for each sales person on what they will accomplish, how they will accomplish it and
the steps to get it done.
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